About CUENGAGE

CUENGAGE is a white-labelled member engagement, loyalty, and rewards platform that credit unions can deploy under their own brand. Our platform enables you to incentivize your members’ engagement and sound personal financial management financial behaviours through points, cash-back, and perks relevant to your business.

CUENAGAGE seamlessly integrates into existing online/mobile banking, providing a fully branded, gamified experience without requiring credit unions to build or maintain the complex technology themselves. Key benefits include:

Higher Member Retention & Loyalty: Loyalty programs have become essential – 84% of consumers say they’re more likely to stay with a brand that offers rewards, and actively engaged members drive 12–18% more annual revenue. By introducing a fun, rewarding program, credit unions are top-of-mind and encourage members to stick around longer and use more services. This translates into improved retention, greater “share of wallet,” and long-term loyalty.

Deeper Engagement & New Growth: The platform incentivizes frequent interactions and purposeful financial behaviors, from using debit cards to reaching savings goals. In turn, credit unions gain rich insight into member needs and habits, enabling more personalized offerings and cross-selling opportunities. Engaged members use more products and are more likely to recommend their credit union to others, fueling organic growth.

Competitive Edge, Especially with Younger Members: Big banks lure consumers with sophisticated digital rewards and personalized experiences. A modern loyalty program lets credit unions match and even exceed those offerings by delivering tangible everyday value (e.g. points for local shopping, cash-back on purchases, special discounts). This is especially crucial for attracting Gen Z and Millennials who expect convenient, mobile-first rewards and respond to value-driven incentives. By partnering with CUMAN and Live Lite, even smaller credit unions can compete on a new level without massive tech investment.

Turnkey Solution with Credit Union Branding: Credit Unions get a proven, bank-grade loyalty system fast – without the cost or delay of building from scratch. The back-end is ready-made, while the member-facing experience is skinned with the credit union’s brand and embedded in its existing app/website. This ensures a frictionless user experience (no separate logins or third-party interfaces), as well as preserve and deepen the credit union’s identity. Our out-of-the-box platform significantly cuts time-to-market and IT burden, letting credit unions launch in weeks rather than months. CUMAN handles the heavy lifting (technology, security, reward catalog management), so the credit union management can focus on marketing the program and engaging members.

CUENGAGE is a win-win: members feel appreciated and rewarded in their financial journeys, while credit unions benefit from stronger relationships, increased non-interest revenue, and differentiation in a competitive market.

• GreenPoint Financial is a division of GreenPoint Global, which provides software-enabled services, content, process and technology services, to financial institutions and related industry segments.
• GreenPoint is partnering with Finastra across multiple technology and services platforms.
• Founded in 2006, GreenPoint has grown to over 400 employees with a global footprint. Our production and management teams are in the U.S, India and Israel with access to subject matter experts.
• GreenPoint has a stable client base that ranges from small and medium-sized organizations to Fortune 1000 companies worldwide. We serve our clients through our deep resource pool of subject matter experts and process specialists across several domains.
• As an ISO certified company by TÜV SÜD South Asia, GreenPoint rigorously complies with:
  ISO 9001:2008 and ISO 27001:2013 standards.
• GreenPoint is owned by its founders and principals and is debt free.

CUENGAGE is powered by LiveLike, a renowned gamification and consumer engagement application trusted by the WNBA, NASCAR, CANAL+, and the New York METS.
Using this technology, our dedicated team of experts can equip your credit union with a powerful engagement and rewards program that builds loyalty, drives usage, and adds member value in a way that aligns with the credit union mission.